Zespri™ – FOOH

To mark the launch of the Zespri™ SunGold™ yellow kiwi season, we created a unique FOOH content piece with a simple goal: to visually and impactfully illustrate the vitality of the Zespri™ SunGold™ yellow kiwi.

To achieve this, we imagined a vending machine triggering a cascade of kiwis, bringing an unexpected burst of freshness into the city. The agency handled the entire production process – from storyboard to 3D modeling, filming, animation, post-production, and sound design.

This project represents a new milestone in our collaboration with Zespri™, who entrusted us with exploring an immersive new activation format, while staying true to the brand’s positioning.

ClientZespri™

Discover a behind-the-scenes look at the design and production work carried out in-house, which brings to life the project’s creative intent and the brand’s vision.

As the central element of the FOOH, the vending machine had to be both unique in its design and use, while remaining close to reality to reflect the brand’s core values.

The second key feature of the video is the Zespri™ SunGold™ yellow kiwi itself. Shape, size, texture – we worked on its 3D modeling to make it as realistic as possible.

At the heart of the FOOH animation, the kiwi dispensing sequence symbolizes the product’s vitality and feel-good effect through a scene that is both dynamic and surprising.

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