Cartier – Retail tactile experience

Installed in preview at the Cartier Mansion in NYC, a concept of connected perfume cases allowing customers to immerse themselves in a visual and olfactory discovery of the 11 fragrances of “11 Heures de Parfum”.

Opening the case triggers a film that immerses the customer in a specific visual universe related to the fragrance.

The agency developed the digital artistic direction, design and films, technical development of the device, as well as user interactions, in collaboration with Atelier 181’s team.


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