Hugo Boss – The Scent – Retail experience

On the occasion of the launch of the perfume The Scent by Hugo Boss, Et Si supported the Coty teams in creating an exceptional podium. A video booth was set up to offer an interactive and light-filled experience, immersing visitors in the heart of the perfume’s universe.

The agency worked with the Atelier 181 team to develop the digital artistic direction, design and motion design, technical development of the device, and user/light interactions.

This new experience was designed to introduce the DNA of the new perfume to store customers!

ClientHugo Boss






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