Campus 2023, the training center set up by the organizing committee of the Rugby World Cup France 2023, turned to the agency Et Si with the objective of recruiting new students.
The training center wanted to communicate with young people about the courses offered, the benefits of Campus 2023, and its partnership with the Rugby World Cup.
ClientCampus 2023
The agency proposed the implementation of Darkpost campaigns on Instagram to target young people who might be interested in the courses offered. As a result, there was a significant wave of requests for information and registration following the campaign.
The agency Et Si also designed and deployed a Social Media communication strategy on Facebook, Instagram, LinkedIn, and Twitter in the months following the recruitment campaign to extend the key messages by deploying them specifically on each platform.