INTRODUCTION
For the launch of the Deerupt model, adidas wanted to design an innovative drive-to-store activation.
The objective: to generate in-store traffic while offering a fun and engaging digital experience.
INTRODUCTION
For the launch of the Deerupt model, adidas wanted to design an innovative drive-to-store activation.
The objective: to generate in-store traffic while offering a fun and engaging digital experience.
AMBITION
Create an original, immersive, and connected mobile experience to the visual universe of the Deerupt, leveraging interactive web technologies.
AMBITION
Create an original, immersive, and connected mobile experience to the visual universe of the Deerupt, leveraging interactive web technologies.
OUR RESPONSE
In collaboration with Azilis (Oval), we developed a real-time 3D mobile application (WebGL) for mobile. Users were invited to visit the store to retrieve a unique code present on the point-of-sale displays.
This code unlocked an interactive experience where the user could explore the Deerupt universe and try to win a pair of shoes. At the end of the journey, everyone could generate and share their own personalized GIF.
OUR RESPONSE
In collaboration with Azilis (Oval), we developed a real-time 3D mobile application (WebGL) for mobile. Users were invited to visit the store to retrieve a unique code present on the point-of-sale displays.
This code unlocked an interactive experience where the user could explore the Deerupt universe and try to win a pair of shoes. At the end of the journey, everyone could generate and share their own personalized GIF.
RESULTS
The device helped create in-store traffic while strengthening adherence to the graphical universe of the Deerupt. An immersive and impactful activation, with over 2000 codes retrieved in-store.
RESULTS
The device helped create in-store traffic while strengthening adherence to the graphical universe of the Deerupt. An immersive and impactful activation, with over 2000 codes retrieved in-store.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
