INTRODUCTION
Technological innovation is put to the service of personalizing care.
Thanks to a connected ecosystem of objects, each user is intuitively guided towards the products that are best suited for their skin, serums and sunscreens from the brands Vichy and La Roche-Posay, through an experience that is both immersive and enlightening, literally and figuratively.
INTRODUCTION
Technological innovation is put to the service of personalizing care.
Thanks to a connected ecosystem of objects, each user is intuitively guided towards the products that are best suited for their skin, serums and sunscreens from the brands Vichy and La Roche-Posay, through an experience that is both immersive and enlightening, literally and figuratively.
AMBITION
Create an immersive and elegant educational device at the intersection of dermatology, science, and technology.
AMBITION
Create an immersive and elegant educational device at the intersection of dermatology, science, and technology.
OUR RESPONSE
The agency has imagined and deployed an interactive connected table that encourages playful exploration.
The device relies on interactive discs shaped like transparent Petri dishes, both aesthetic and scientific. Each disc represents a skin issue (dryness, spots, sensitivity…) or a key ingredient (hyaluronic acid, niacinamide, etc.). When placed on the table, they trigger dynamic lighting and explanatory content (visuals, pictograms, texts), guiding the user through an intuitive and educational exploration. When one of them is placed in a dedicated area, targeted lighting reveals the suitable products. This direct interaction, made possible by integrated NFC chips, enhances personalization and clarity. The experience continues via a 27-inch touchscreen integrated into the table, allowing users to learn more about the products (videos, advice, application methods). At the end of the journey, a personalized QR code gives access to all recommendations on smartphone, extending the experience beyond the point of contact.
OUR RESPONSE
The agency has imagined and deployed an interactive connected table that encourages playful exploration.
The device relies on interactive discs shaped like transparent Petri dishes, both aesthetic and scientific. Each disc represents a skin issue (dryness, spots, sensitivity…) or a key ingredient (hyaluronic acid, niacinamide, etc.). When placed on the table, they trigger dynamic lighting and explanatory content (visuals, pictograms, texts), guiding the user through an intuitive and educational exploration. When one of them is placed in a dedicated area, targeted lighting reveals the suitable products. This direct interaction, made possible by integrated NFC chips, enhances personalization and clarity. The experience continues via a 27-inch touchscreen integrated into the table, allowing users to learn more about the products (videos, advice, application methods). At the end of the journey, a personalized QR code gives access to all recommendations on smartphone, extending the experience beyond the point of contact.
RESULTS
The device promotes curiosity, ownership, and engagement, while highlighting the scientific expertise of brands and extending the relationship beyond the point of sale.
RESULTS
The device promotes curiosity, ownership, and engagement, while highlighting the scientific expertise of brands and extending the relationship beyond the point of sale.
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Phygital
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A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
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Zespri - FOOH
An immersive FOOH device to reveal the full vibrancy of the Zespri™ SunGold™ yellow kiwi.
