INTRODUCTION
On the occasion of the launch of the Zespri™ SunGold™ yellow kiwi season, we have created unique FOOH content to visually and impactfully illustrate the benefits of the yellow kiwi.
INTRODUCTION
On the occasion of the launch of the Zespri™ SunGold™ yellow kiwi season, we have created unique FOOH content to visually and impactfully illustrate the benefits of the yellow kiwi.
AMBITION
Create a surprising and engaging FOOH activation to spread Zespri™ values to a wide audience. A desire to create Stop Scroller content and offer qualitative, unexpected content while staying rooted in a real-world universe.
AMBITION
Create a surprising and engaging FOOH activation to spread Zespri™ values to a wide audience. A desire to create Stop Scroller content and offer qualitative, unexpected content while staying rooted in a real-world universe.
OUR RESPONSE
To achieve this, we envisioned an automatic dispenser that triggers a cascade of kiwis, bringing an unexpected touch of freshness to the city.
The agency handled the entire production, from the storyboard to 3D, including filming, animation, post-production, and sound design. The distributor, the 3D modeling of the yellow Zespri™ SunGold™ kiwi, and the animation of the kiwi's release are the central elements of the FOOH that convey the creative intent of the project and the vision upheld by the brand.
OUR RESPONSE
To achieve this, we envisioned an automatic dispenser that triggers a cascade of kiwis, bringing an unexpected touch of freshness to the city.
The agency handled the entire production, from the storyboard to 3D, including filming, animation, post-production, and sound design. The distributor, the 3D modeling of the yellow Zespri™ SunGold™ kiwi, and the animation of the kiwi's release are the central elements of the FOOH that convey the creative intent of the project and the vision upheld by the brand.
RESULTS
This project has received hundreds of thousands of views as well as a 3-fold increase in interaction rates. It marks a new milestone in our collaboration with Zespri™, which has trusted us to explore a new immersive activation format while remaining true to its positioning.
RESULTS
This project has received hundreds of thousands of views as well as a 3-fold increase in interaction rates. It marks a new milestone in our collaboration with Zespri™, which has trusted us to explore a new immersive activation format while remaining true to its positioning.
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