INTRODUCTION
On the occasion of the 2024 Paris Olympic Games, the Oval agency called upon Et Si to set up a device in the heart of the Paris Airports that honors the new disciplines: skateboarding, breakdancing, surfing, and climbing.
Objective: to capture the attention of travelers by creating an engaging entertainment moment.
INTRODUCTION
On the occasion of the 2024 Paris Olympic Games, the Oval agency called upon Et Si to set up a device in the heart of the Paris Airports that honors the new disciplines: skateboarding, breakdancing, surfing, and climbing.
Objective: to capture the attention of travelers by creating an engaging entertainment moment.
AMBITION
Design a playful touchless experience that is accessible to all audiences and capable of operating continuously in an airport environment.
AMBITION
Design a playful touchless experience that is accessible to all audiences and capable of operating continuously in an airport environment.
RESPONSE
The agency has envisioned an interactive device based on Ultraleap motion detection technology, allowing users to interact through gestures, without a tactile surface.
From design to deployment, the agency created an experience accessible to everyone, 24/7, for 3 months. Thanks to the Ultraleap camera, the device combines interactivity, innovation, and playfulness. A mobile version has also been developed to extend the experience everywhere, at any time.
RESPONSE
The agency has envisioned an interactive device based on Ultraleap motion detection technology, allowing users to interact through gestures, without a tactile surface.
From design to deployment, the agency created an experience accessible to everyone, 24/7, for 3 months. Thanks to the Ultraleap camera, the device combines interactivity, innovation, and playfulness. A mobile version has also been developed to extend the experience everywhere, at any time.
RESULTS
The experience offered an instant immersion in the new Olympic sports, tailored for a wide audience and a large turnout, with over 100,000 sessions launched. It strengthened the partnership between Paris Airports and the Paris 2024 Games, showcasing the Olympic atmosphere from arrival to departure. A fun, accessible, and memorable experience.
RESULTS
The experience offered an instant immersion in the new Olympic sports, tailored for a wide audience and a large turnout, with over 100,000 sessions launched. It strengthened the partnership between Paris Airports and the Paris 2024 Games, showcasing the Olympic atmosphere from arrival to departure. A fun, accessible, and memorable experience.
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