INTRODUCTION
Apgar, an international expert in data management, has commissioned the agency to design an interactive experience at the booth, with a threefold objective: to attract, engage, and convert visitors into leads.
INTRODUCTION
Apgar, an international expert in data management, has commissioned the agency to design an interactive experience at the booth, with a threefold objective: to attract, engage, and convert visitors into leads.
AMBITION
Transform data into a living, sensory experience by focusing on gamification and touchless interaction.
AMBITION
Transform data into a living, sensory experience by focusing on gamification and touchless interaction.
OUR RESPONSE
The agency designed FLOW: a custom and playful game to spark curiosity and promote interaction.
Thanks to a motion detection camera, users dive into an evolving digital universe made up of three visually distinct levels with increasing difficulty. They collect data fragments, unlock bonuses, and avoid obstacles to progress. Inspired by the language of data, the FLOW experience combines gamification and sensory stimulation to leave a lasting impression. Upstream, a QR code allows participants to answer a few questions, providing APGAR with a transparent and efficient lead collection.
OUR RESPONSE
The agency designed FLOW: a custom and playful game to spark curiosity and promote interaction.
Thanks to a motion detection camera, users dive into an evolving digital universe made up of three visually distinct levels with increasing difficulty. They collect data fragments, unlock bonuses, and avoid obstacles to progress. Inspired by the language of data, the FLOW experience combines gamification and sensory stimulation to leave a lasting impression. Upstream, a QR code allows participants to answer a few questions, providing APGAR with a transparent and efficient lead collection.
RESULTS
The experience has enhanced the company’s visibility at trade shows by offering an innovative and engaging approach around data. Every day, dozens of leads are generated who will remember Apgar's innovative positioning and Data expertise.
RESULTS
The experience has enhanced the company’s visibility at trade shows by offering an innovative and engaging approach around data. Every day, dozens of leads are generated who will remember Apgar's innovative positioning and Data expertise.
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