INTRODUCTION
As part of an event pop-up, Armani wanted to create a spectacular and interactive installation around the iconic Uri sculpture.
The objective: to offer an original experience that blends art and technology.
INTRODUCTION
As part of an event pop-up, Armani wanted to create a spectacular and interactive installation around the iconic Uri sculpture.
The objective: to offer an original experience that blends art and technology.
AMBITION
Transforming Uri, a gorilla sculpture beloved by Giorgio Armani, into an immersive expression surface to showcase Armani's visual universe and its product categories through an interactive and poetic device.
AMBITION
Transforming Uri, a gorilla sculpture beloved by Giorgio Armani, into an immersive expression surface to showcase Armani's visual universe and its product categories through an interactive and poetic device.
OUR RESPONSE
In collaboration with Atelier 181, we have created an interactive video mapping projected on Uri, exploring four organic universes inspired by the brand's products.
Visitors could interact via an iPad app and choose the universe in which Uri came to life. The device relied on the SMODE mapping engine for perfect synchronization between the visual content and the control application.
OUR RESPONSE
In collaboration with Atelier 181, we have created an interactive video mapping projected on Uri, exploring four organic universes inspired by the brand's products.
Visitors could interact via an iPad app and choose the universe in which Uri came to life. The device relied on the SMODE mapping engine for perfect synchronization between the visual content and the control application.
RESULTS
A unique and memorable experience, praised for its artistic and technical quality. The installation made an impression by reinventing product presentation through a sensory and interactive approach.
RESULTS
A unique and memorable experience, praised for its artistic and technical quality. The installation made an impression by reinventing product presentation through a sensory and interactive approach.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
