INTRODUCTION
On the occasion of the launch of its new perfume line, Armani Privé wanted to offer an innovative and personalized retail experience.
The goal: to create a digital contact point in the store capable of assisting customers in choosing their fragrance.
INTRODUCTION
On the occasion of the launch of its new perfume line, Armani Privé wanted to offer an innovative and personalized retail experience.
The goal: to create a digital contact point in the store capable of assisting customers in choosing their fragrance.
AMBITION
Offer an immersive, intuitive, and elegant experience that aligns with the sensory and aesthetic universe of the brand.
AMBITION
Offer an immersive, intuitive, and elegant experience that aligns with the sensory and aesthetic universe of the brand.
OUR RESPONSE
In collaboration with L'Atelier 181, we designed a custom touchscreen table, blending generative design, light interaction, and product detection.
The user is guided through a sensory and visual journey leading to a personalized diagnosis. The device then generates a QR code that allows the user to easily find their recommendation.
OUR RESPONSE
In collaboration with L'Atelier 181, we designed a custom touchscreen table, blending generative design, light interaction, and product detection.
The user is guided through a sensory and visual journey leading to a personalized diagnosis. The device then generates a QR code that allows the user to easily find their recommendation.
RESULTS
A differentiating experience, deployed in 20 countries, that enriches the customer journey in-store, strengthens engagement with the brand, and drives sales through tailored recommendations.
RESULTS
A differentiating experience, deployed in 20 countries, that enriches the customer journey in-store, strengthens engagement with the brand, and drives sales through tailored recommendations.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
