INTRODUCTION
Cartier wanted to offer its clients a unique experience during the launch of its 11 Heures de Parfum collection at the Mansion in New York.
The goal is to offer an olfactory and visual discovery of perfumes, and to enhance their emotional impact.
INTRODUCTION
Cartier wanted to offer its clients a unique experience during the launch of its 11 Heures de Parfum collection at the Mansion in New York.
The goal is to offer an olfactory and visual discovery of perfumes, and to enhance their emotional impact.
AMBITION
Propose a sleek and intuitive device, where every opening of the case triggers a personalized visual universe linked to the fragrance, for an enriched and immersive experience.
AMBITION
Propose a sleek and intuitive device, where every opening of the case triggers a personalized visual universe linked to the fragrance, for an enriched and immersive experience.
OUR RESPONSE
We carried out the digital art direction, the design and the films, as well as the complete technical development of the device.
The touch system allows the client to automatically trigger the visual experience upon opening the box, promoting a smooth and sensory interaction.
OUR RESPONSE
We carried out the digital art direction, the design and the films, as well as the complete technical development of the device.
The touch system allows the client to automatically trigger the visual experience upon opening the box, promoting a smooth and sensory interaction.
RESULTS
An innovative and memorable retail experience, showcased in advance in New York, which enhanced customer engagement and elevated product discovery in a high-end setting.
RESULTS
An innovative and memorable retail experience, showcased in advance in New York, which enhanced customer engagement and elevated product discovery in a high-end setting.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
