INTRODUCTION
On the occasion of the retail launch of the Hugo Boss fragrance The Scent, the agency supported the Coty teams in designing a premium experiential activation at the point of sale.
The goal is to offer an immersive and memorable experience, directly connected to the world of fragrance.
INTRODUCTION
On the occasion of the retail launch of the Hugo Boss fragrance The Scent, the agency supported the Coty teams in designing a premium experiential activation at the point of sale.
The goal is to offer an immersive and memorable experience, directly connected to the world of fragrance.
AMBITION
Create an interactive device blending design and light to translate the essence of perfume into a visual experience.
AMBITION
Create an interactive device blending design and light to translate the essence of perfume into a visual experience.
OUR RESPONSE
And If collaborated with Atelier 181 to design an interactive video booth combining digital art direction, design and motion design, technical development, and management of light/user interactions.
The device allowed for capturing movements in real time and integrating them into a light staging inspired by the world of perfume. Upon the visitor's entry onto the podium, during their interactions with the screen, as well as at the moment of video capture, each movement was analyzed thanks to numerous sensors.
OUR RESPONSE
And If collaborated with Atelier 181 to design an interactive video booth combining digital art direction, design and motion design, technical development, and management of light/user interactions.
The device allowed for capturing movements in real time and integrating them into a light staging inspired by the world of perfume. Upon the visitor's entry onto the podium, during their interactions with the screen, as well as at the moment of video capture, each movement was analyzed thanks to numerous sensors.
RESULTS
Deployed in large stores in 8 countries as well as at the brand's headquarters, the experience saw a high participation rate and a very positive reception. The initiative enhanced the visibility of the launch of the fragrance The Scent, notably through social shares made by users. An engaging and innovative initiative, serving the brand's premium image.
RESULTS
Deployed in large stores in 8 countries as well as at the brand's headquarters, the experience saw a high participation rate and a very positive reception. The initiative enhanced the visibility of the launch of the fragrance The Scent, notably through social shares made by users. An engaging and innovative initiative, serving the brand's premium image.
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