INTRODUCTION
On the occasion of the launch of its limited edition skincare water, the Franco-Korean brand Jowaé wanted to create an innovative instore operation, consistent with its positioning and its DNA.
The goal: to introduce the product in a playful way while asserting the brand identity to its target audience.
INTRODUCTION
On the occasion of the launch of its limited edition skincare water, the Franco-Korean brand Jowaé wanted to create an innovative instore operation, consistent with its positioning and its DNA.
The goal: to introduce the product in a playful way while asserting the brand identity to its target audience.
AMBITION
Offer an immersive, simple, and accessible experience, rooted in the mobile habits of the target audience and highlighting the cosmetic universe of Jowaé.
AMBITION
Offer an immersive, simple, and accessible experience, rooted in the mobile habits of the target audience and highlighting the cosmetic universe of Jowaé.
OUR RESPONSE
The agency designed and developed an in-store activation in augmented reality, incorporating an interactive game mechanic that can be deployed internationally. The use of Facebook's Spark platform was a key choice and allowed for a fun and immersive in-store experience starting from the scan of a QR code found on the product packaging.
OUR RESPONSE
The agency designed and developed an in-store activation in augmented reality, incorporating an interactive game mechanic that can be deployed internationally. The use of Facebook's Spark platform was a key choice and allowed for a fun and immersive in-store experience starting from the scan of a QR code found on the product packaging.
RESULTS
A smooth, mobile-first experience deployed in 50 countries that enhanced in-store interaction while reinforcing product recall. A successful AR operation aimed at its core target for a fast-growing brand with over 20,000 scans recorded.
RESULTS
A smooth, mobile-first experience deployed in 50 countries that enhanced in-store interaction while reinforcing product recall. A successful AR operation aimed at its core target for a fast-growing brand with over 20,000 scans recorded.
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ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
