INTRODUCTION
La Roche-Posay wanted to support the launch of the new communication for its Tolériane range, dedicated to sensitive skin.
The challenge: to activate the brand around a new territory of expression, while ensuring coherence, visibility, and engagement.
INTRODUCTION
La Roche-Posay wanted to support the launch of the new communication for its Tolériane range, dedicated to sensitive skin.
The challenge: to activate the brand around a new territory of expression, while ensuring coherence, visibility, and engagement.
AMBITION
Deploy a clear, sensitive campaign that aligns with the expectations of the users concerned.
AMBITION
Deploy a clear, sensitive campaign that aligns with the expectations of the users concerned.
OUR RESPONSE
We accompanied La Roche-Posay in the implementation of a multichannel activation campaign.
This aimed to bring forth the new Tolériane communication through formats adapted to different touchpoints. The approach was designed to combine visual impact, pedagogy, and fidelity to the dermatological values of the brand.
OUR RESPONSE
We accompanied La Roche-Posay in the implementation of a multichannel activation campaign.
This aimed to bring forth the new Tolériane communication through formats adapted to different touchpoints. The approach was designed to combine visual impact, pedagogy, and fidelity to the dermatological values of the brand.
RESULTS
A campaign that supports the repositioning of Tolériane, while strengthening adherence to its commitments: effectiveness, safety, and tolerance.
RESULTS
A campaign that supports the repositioning of Tolériane, while strengthening adherence to its commitments: effectiveness, safety, and tolerance.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
