INTRODUCTION
On the occasion of the launch of its new campaign "The More I Live, The Younger I Am", Lancôme wanted to implement a coherent global strategy to bring the universe of the Advanced Génifique line to its target audiences.
INTRODUCTION
On the occasion of the launch of its new campaign "The More I Live, The Younger I Am", Lancôme wanted to implement a coherent global strategy to bring the universe of the Advanced Génifique line to its target audiences.
AMBITION
Accompany the international launch with an impactful digital and physical device, aligned with the premium codes of the brand and the values promoted by the campaign.
AMBITION
Accompany the international launch with an impactful digital and physical device, aligned with the premium codes of the brand and the values promoted by the campaign.
OUR RESPONSE
We have envisioned a digital activation strategy based on content tailored to different channels (social media, website, trade shows, etc.), with particular attention given to visual coherence, emotion, and the international reach of the message.
The approach was designed to extend the universe of the online campaign while fostering engagement and brand recognition.
OUR RESPONSE
We have envisioned a digital activation strategy based on content tailored to different channels (social media, website, trade shows, etc.), with particular attention given to visual coherence, emotion, and the international reach of the message.
The approach was designed to extend the universe of the online campaign while fostering engagement and brand recognition.
RESULTS
A 360° campaign that enhances the impact of the launch and supports the international reach of Advanced Génifique to a wide and diverse audience.
RESULTS
A 360° campaign that enhances the impact of the launch and supports the international reach of Advanced Génifique to a wide and diverse audience.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
