INTRODUCTION
On the occasion of the launch of its "La Vie est Belle" campaign, Lancôme wanted a digital support to present its new advertising film and highlight the entire associated range.
The goal: to create a coherent, elegant, and immersive digital experience around this statement.
INTRODUCTION
On the occasion of the launch of its "La Vie est Belle" campaign, Lancôme wanted a digital support to present its new advertising film and highlight the entire associated range.
The goal: to create a coherent, elegant, and immersive digital experience around this statement.
AMBITION
Design a platform that is both immersive, seamless, and aligned with the premium universe of the brand.
AMBITION
Design a platform that is both immersive, seamless, and aligned with the premium universe of the brand.
OUR RESPONSE
We have developed a dedicated mini-site designed to showcase the video and editorial content of the campaign.
The interface was designed to reflect the visual universe of Lancôme, with intuitive navigation and immersive animations that encourage exploration.
OUR RESPONSE
We have developed a dedicated mini-site designed to showcase the video and editorial content of the campaign.
The interface was designed to reflect the visual universe of Lancôme, with intuitive navigation and immersive animations that encourage exploration.
RESULTS
A platform aligned with Lancôme's brand image, fostering engagement around the campaign and contributing to a consistent dissemination of the message in 32 countries.
RESULTS
A platform aligned with Lancôme's brand image, fostering engagement around the campaign and contributing to a consistent dissemination of the message in 32 countries.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
