INTRODUCTION
L'Oréal Paris wanted to offer an engaging digital experience during its presence at the World Expo in Dubai.
The challenge: to offer visitors to the pavilion an immersion in the brand's universe through interactive technologies.
INTRODUCTION
L'Oréal Paris wanted to offer an engaging digital experience during its presence at the World Expo in Dubai.
The challenge: to offer visitors to the pavilion an immersion in the brand's universe through interactive technologies.
AMBITION
Creating an immersive experience blending beauty, innovation, and engagement.
AMBITION
Creating an immersive experience blending beauty, innovation, and engagement.
OUR RESPONSE
We have designed an iPad application that allows each visitor to take a photo of themselves to integrate into the brand's universe through two journeys:
– An augmented reality Virtual Try On experience that allows visitors to virtually apply makeup using Modiface technology. – An awareness module on street harassment with the Stand Up program, inviting visitors to learn, engage, and display their support. Participants can then integrate their selfie onto a 8-screen video wall showcasing models, product videos, and the Stand Up campaign.
OUR RESPONSE
We have designed an iPad application that allows each visitor to take a photo of themselves to integrate into the brand's universe through two journeys:
– An augmented reality Virtual Try On experience that allows visitors to virtually apply makeup using Modiface technology. – An awareness module on street harassment with the Stand Up program, inviting visitors to learn, engage, and display their support. Participants can then integrate their selfie onto a 8-screen video wall showcasing models, product videos, and the Stand Up campaign.
RESULTS
A strong interactive experience, at the crossroads of digital and societal engagement. A device widely used at the pavilion that recorded thousands of uses and allowed for both the promotion of the products and the brand's positions to an international audience. A device combining the highlight of the brand's makeup products while reinforcing its corporate dimension.
RESULTS
A strong interactive experience, at the crossroads of digital and societal engagement. A device widely used at the pavilion that recorded thousands of uses and allowed for both the promotion of the products and the brand's positions to an international audience. A device combining the highlight of the brand's makeup products while reinforcing its corporate dimension.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
