INTRODUCTION
On the occasion of the launch of its new bottle "Martell in Paris", the brand aimed to enhance its retail setup with an innovative experience, available at Galeries Lafayette.
The challenge: to enhance one’s heritage while affirming a forward-looking stance.
INTRODUCTION
On the occasion of the launch of its new bottle "Martell in Paris", the brand aimed to enhance its retail setup with an innovative experience, available at Galeries Lafayette.
The challenge: to enhance one’s heritage while affirming a forward-looking stance.
AMBITION
Provide an immersive, accessible, and differentiating experience, combining brand storytelling and digital innovation.
AMBITION
Provide an immersive, accessible, and differentiating experience, combining brand storytelling and digital innovation.
OUR RESPONSE
In collaboration with the A.D.R agency, we have designed a 360° virtual experience, accessible via a QR code located at the retail corner.
The journey invites visitors to discover the history, craftsmanship, and commitments of Martell in an immersive visual environment designed to create an emotional connection with the brand.
OUR RESPONSE
In collaboration with the A.D.R agency, we have designed a 360° virtual experience, accessible via a QR code located at the retail corner.
The journey invites visitors to discover the history, craftsmanship, and commitments of Martell in an immersive visual environment designed to create an emotional connection with the brand.
RESULTS
Impactful content, deployed in about thirty points of sale internationally, that reinforces Martell's image as a heritage and innovative brand. The experience fostered customer engagement in-store while supporting the product launch in an original way.
RESULTS
Impactful content, deployed in about thirty points of sale internationally, that reinforces Martell's image as a heritage and innovative brand. The experience fostered customer engagement in-store while supporting the product launch in an original way.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
