INTRODUCTION
Porsche France wanted to improve customer knowledge in its after-sales network and offer a smoother, more personalized experience.
The goal: to centralize customer data and activate targeted business operations through a simple and accessible device.
INTRODUCTION
Porsche France wanted to improve customer knowledge in its after-sales network and offer a smoother, more personalized experience.
The goal: to centralize customer data and activate targeted business operations through a simple and accessible device.
AMBITION
Create a CRM service that is useful for both Porsche centers and customers, directly linked to the brand's premium ecosystem.
AMBITION
Create a CRM service that is useful for both Porsche centers and customers, directly linked to the brand's premium ecosystem.
OUR RESPONSE
We have designed the Porsche Service Card, an integrated CRM device used throughout the after-sales network.
Each cardholder can access their personal information, history, and available services from a dedicated interface. On the business side, the system allows for better customer segmentation and facilitates the implementation of tailored commercial actions.
OUR RESPONSE
We have designed the Porsche Service Card, an integrated CRM device used throughout the after-sales network.
Each cardholder can access their personal information, history, and available services from a dedicated interface. On the business side, the system allows for better customer segmentation and facilitates the implementation of tailored commercial actions.
RESULTS
A tool that enhances service quality and customer loyalty, while providing Porsche with a finer vision of its clients. With over 25,000 customer profiles recorded, the system supports the brand's CRM strategy by combining customer experience and network performance.
RESULTS
A tool that enhances service quality and customer loyalty, while providing Porsche with a finer vision of its clients. With over 25,000 customer profiles recorded, the system supports the brand's CRM strategy by combining customer experience and network performance.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
