INTRODUCTION
For over 8 years, Zespri™ has trusted the agency to manage its digital communication.
The objective is to strengthen brand awareness, build an engaged community on social media, and relay key marketing moments through a multichannel strategy.
INTRODUCTION
For over 8 years, Zespri™ has trusted the agency to manage its digital communication.
The objective is to strengthen brand awareness, build an engaged community on social media, and relay key marketing moments through a multichannel strategy.
AMBITION
Design a coherent, fun, and actionable digital ecosystem that reflects the Zespri™ brand.
AMBITION
Design a coherent, fun, and actionable digital ecosystem that reflects the Zespri™ brand.
OUR RESPONSE
To address the challenges of visibility, engagement, and brand consistency, we are implementing a complete digital setup designed to activate Zespri™'s various audiences.
Thought of as a dynamic platform, the activation site designed by the agency highlights Zespri™'s key moments, its commitments, and its products through varied content: recipes, health tips, activities... It is regularly updated to stay in line with user expectations and brand strategy. As part of special operations, we develop digital devices focused on activation and engagement, often based on game mechanics that allow users to win exclusive prizes and extend the Zespri™ experience beyond the point of sale. The brand also entrusts us with its annual social media strategy: editorial line, artistic direction, content creation (visuals, animations, videos), and community management to build a coherent and engaging social presence. Finally, an emailing system with segmented newsletters strengthens the connection with B2C targets (wellness, exclusive offers) and B2B (distributor and partner communications).
OUR RESPONSE
To address the challenges of visibility, engagement, and brand consistency, we are implementing a complete digital setup designed to activate Zespri™'s various audiences.
Thought of as a dynamic platform, the activation site designed by the agency highlights Zespri™'s key moments, its commitments, and its products through varied content: recipes, health tips, activities... It is regularly updated to stay in line with user expectations and brand strategy. As part of special operations, we develop digital devices focused on activation and engagement, often based on game mechanics that allow users to win exclusive prizes and extend the Zespri™ experience beyond the point of sale. The brand also entrusts us with its annual social media strategy: editorial line, artistic direction, content creation (visuals, animations, videos), and community management to build a coherent and engaging social presence. Finally, an emailing system with segmented newsletters strengthens the connection with B2C targets (wellness, exclusive offers) and B2B (distributor and partner communications).
RESULTS
A strengthened digital presence, an Instagram community that has become the leader in the fruit and vegetable segment in France with over 25,000 followers, and effective activation strategies throughout the campaigns. The brand asserts its bold & playful positioning across all channels.
RESULTS
A strengthened digital presence, an Instagram community that has become the leader in the fruit and vegetable segment in France with over 25,000 followers, and effective activation strategies throughout the campaigns. The brand asserts its bold & playful positioning across all channels.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
Latest projects
Phygital
L'Oréal Dermatological Beauty - Protocol Table - Connected Objects
An interactive connected table that invites playful exploration to transform product discovery into a personal and engaging moment.
Phygital
ADP - Have a good time - Phygital experience
A phygital experience around the Olympic sports, deployed in the Paris Airports during the Paris 2024 Games.
