The agency A.D.R entrusted us with the realization of Martell’s 360° virtual experience, available at the Galeries Lafayette as part of its retail activation for the launch of its new bottle ‘Martell in Paris’.
The experience is accessible through a QR code present at the corner, allowing to tell the story and know-how of the brand through an innovative and playful dimension.
The storytelling tells the story of the brand while displaying a desire to be forward-looking through a new experience. An activation that will be present in many points of sale of the brand worldwide!
ClientMartell