adidas Deerupt – Drive to store application

On the occasion of the launch of the latest adidas Deerupt model, the agency developed, in collaboration with Azilis, a unique mobile drive-to-store experience. Customers were invited to find the nearest store location, and discover a unique code (present on each POS display) which would grant them access to the Deerupt experience and the chance to win a pair of shoes. The experience was entirely created in real-time 3D (WebGL) for mobile. At the end of the experience, each user could create their own adidas Deerupt GIF.

Clientadidas (azilis)

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