L’Oréal Paris – Dubai World Expo – Retail expérience

The Et Si agency had the pleasure of accompanying L’Oréal Paris in the deployment of the brand’s digital experience at the Dubai World Expo. The concept? To realize two experiences through an iPad application allowing users to take photos and integrate themselves into the brand’s universe. One product experience in which the user can use Modiface for augmented reality makeup. A Stand Up training session around raising awareness of women’s street harassment and the opportunity to display their commitment.

Visitors to the pavilion could have an immersive and engaging experience by instantly integrating their selfie into the heart of the brand, through an 8-screen video wall composed of brand ambassadors, product videos, and the Stand Up campaign.

Conception, design, motion design, technical development. A complete, immersive digital project at the heart of the brand!


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