Armani Privé – Retail Tactile Experience

Et Si agency and Atelier 181 have developed a tactile experience for the launch of the new Armani Privé fragrance range.

A tactile table was designed for the occasion, in keeping with the brand’s universe, in order to offer a new retail experience and diagnosis to customers.

The device allows customers to discover which fragrance from the Armani Privé collection suits them the best through generative design, accompanying their journey for a total immersion in the heart of Armani Privé!

Digital art direction, technical development, light interaction, fragrance detection, QR code generation. A complete device developing the customer experience and sales!


Privacy Preference Center