Augmented Reality Instore campaign for Jowaé.
For the launch of its limited edition Eau de soin, the Franco-Korean cosmetics brand Jowaé was accompanied by the agency Et Si. From concept to deployment, the Instore activation was designed to be in line with the brand’s values and positioning.
This international campaign was designed to increase awareness of the brand by targeting its core audience directly. The agency designed a game mechanics combined with an augmented reality experience! The use of Facebook’s Spark platform was a key choice and allowed for a fun and immersive in-store experience accessible by scanning a QR code on the packaging.
ClientJowaé